10 SEO tips for your Website
SEO ( Search Engine Optimisation)
SEO can be very daunting. When it comes to trying to get your Website ranked with Google. Especially if you think you are going to get your Website ranked on the First page.
There are a lot of marketing companies out there who will readily take your money. They will promise you a ranking on the first page of Google, they won’t tell you what the search terms are or keywords, but rest assured, you will pay for it. Quite often the marketing company will run (paid) advertising on Google, so yeah! there you go. Ranked on the first page until the money runs out.
You have to be patient when it comes to getting your Website ranked. I have known Websites to take anywhere from 2 days to a year or more to even appear on the 10th or even higher page for search terms relevant to the Website content. Google is constantly changing their algorithm as to how they crawl web pages, so the only ones that really know are Google and they won’t let you know how this is done.
Remember – Google are one of , if not, the largest ” Advertising Company” in the world today. If you hadn’t thought about that before reading this, then do some research and think about it. Also ask yourself, Who owns Google? Who does Google own? You will be surprised at the answers you get. Hence the quote ” Google are the largest advertising company in the world”.
Google are in the Advertising business, and in particular ” INFORMATION ”
So, here are our 10 tips to get you going……..
- Be patient – SEO is not going to happen overnight. Attend to SEO daily – make SEO a part of your daily tasks. A little bit here, a little bit there and it’ll soon start to add up!
- Quality content – the quality of your content accounts for a LOT! i.e. well written, unique and targeted to your audience.
- Know what your primary keywords are AND your keyword phrases – ask yourself, do you know what your customer is searching for to find your business? Ask your friends what they would type in to search.
- Use links & hyperlinks – always include links within your website. Building a network of links, both within your website and to 3rd party sites, assists with your organic growth. All links must be quality links with a reason for the link. Reciprocal links are also ideal.
- Check your back end – always have a Page Title and Meta Description for each of your site pages in the back end of your website. Use some keywords in both these areas to help get your page up the top of Google Rankings. Get some ideas from competing websites. Google has great Webmaster tools to help with this.
- Update your site regularly – Plan to update your website a minimum of 2 times per week. If you’re not, Google has no fresh content to crawl and will assume your site is not being used. For some, updating the site 2 times a week sounds like a lot of work! I know of successful sites that do this daily. Think of it as an investment to your business. Fresh content will give visitors a reason to return to your site – so everyone wins with this important approach!
- Index your site – if you have launched a new website, be sure to Index it with Google via WebMaster Tools. Also work towards having your link placed on other quality websites to help drive traffic to your site.
- Reviews – depending on your business, strive to achieve reviews on your Google Business Page (if you have a street address for your biz). Reviews on Google raise your page ranking plus gives credibility to your business.
- Testimonials – Gather Testimonials from your Clients/Customers. Again, this is Fresh content and Google will love it. Even place a link in the testimonials to your customers Website. Remember, they are doing business with YOU, so they must have something in common.
- Alt Tags – A lot of people forget to put Alt tags in their content when placing images on their website. Make sure you have a Heading / Caption for your images. Alt tags are what you see when you run you mouse over the image, So even if for some reason the person viewing you content does not see the image, they will see the alt tag (so will Google).