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Creating a 301 redirect

How it Works

A lot of us lose out on valuable search engine traffic due to incorrectly configuring our redirects.
It is very import that when a search engine comes to crawl your website it is able to follow any redirects you have set up.

Suppose you have a website http://www.foo.com and you create a redirect such that whenever any visitor types in the URL http://www.foo.com he is automatically redirected to http://www.foo.com/widgets/, If the Search Engine is not able to follow the redirect it would think that http://www.foo.com has NO contents, http://www.foo.com would end up ranking very badly in search engines.

This tools help you determine if the redirect you have created is Search Engine Friendly.

301 Redirect

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.

You can Test your redirection with Search Engine Friendly Redirect Checker at the bottom of this article.

Below are a Couple of methods to implement URL Redirection

 

IIS Redirect

  • In internet services manager, right click on the file or folder you wish to redirect
  • Select the radio titled “a redirection to a URL”.
  • Enter the redirection page
  • Check “The exact url entered above” and the “A permanent redirection for this resource”
  • Click on ‘Apply’

ColdFusion Redirect

<.cfheader statuscode=”301″ statustext=”Moved permanently”>
<.cfheader name=”Location” value=”http://www.new-url.com”> 

PHP Redirect

<?
Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.new-url.com” );
?> 

ASP Redirect

<%@ Language=VBScript %>
<%
Response.Status=”301 Moved Permanently”
Response.AddHeader “Location”,”http://www.new-url.com/”
%> 

ASP .NET Redirect

<script runat=”server”>
private void Page_Load(object sender, System.EventArgs e)
{
Response.Status = “301 Moved Permanently”;
Response.AddHeader(“Location”,”http://www.new-url.com”);
}
</script> 

JSP (Java) Redirect

<%
response.setStatus(301);
response.setHeader( “Location”, “http://www.new-url.com/” );
response.setHeader( “Connection”, “close” );
%> 

CGI PERL Redirect

$q = new CGI;
print $q->redirect(“http://www.new-url.com/”); 

Ruby on Rails Redirect

def old_action
headers[“Status”] = “301 Moved Permanently”
redirect_to “http://www.new-url.com/”
end 

Redirect Old domain to New domain (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]

Please REPLACE www.newdomain.com in the above code with your actual domain name.

In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

 

Redirect to www (htaccess redirect)

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.

 

How to Redirect HTML

Please refer to section titled ‘How to Redirect with htaccess’, if your site is hosted on a Linux Server and ‘IIS Redirect’, if your site is hosted on a Windows Server.

Search Engine Friendly Redirect Check

Enter the URL whose Redirect you want to check

Thank you to http://www.webconfs.com for this article.